27 October 2014

Right-size your social media posts

How long should your blog posts be? Your tweets? Your podcasts or YouTube videos?

Time is money and researchers are paying close attention to these issues. Social media tracker SumAll has shared the available research - and some knowledge of its own - to build this helpful infographic. Thanks to tool-maker Buffer for sharing.

If you ever wanted your videos to go viral, or wondered how to get people to re-tweet your posts, these tips might be just what you need.


12 October 2014

Reporting on Ebola, safely


Doctors, nurses, family and friends are taking considerable risks to treat people infected by Ebola. As Professor Peter Piot, the head of the UN's Ebola response, said: "the smallest mistake can be fatal".
Reporting a health crisis is possibly equally dangerous, but very different from reporting on a conflict or war zone. How do reporters and their crews cope?

A unique BBC report takes us behind the scenes, to look at the precautions that one team is taking to interview professionals and families and attend funerals. Notably, despite the breathing masks, full body suits and rubber gloves, the BBC crew are still not going into the 'Red Zone' where patients with confirmed Ebola infections are present. Sadly, it is often the poorly-equipped local staff, with limited training and poor compensation, who are doing the riskiest work in this crisis.

See the story and video here: http://www.bbc.com/news/health-29581414
For a grim read about the realities of an Ebola clinic, read this report in the New York Times: A  Hospital From Hell, in a City Swamped by Ebola 

06 September 2014

Ebola shows how (not) to communicate in a health crisis


IFRC - the International Federation of Red Cross and Red Crescent Societies - has spoken plainly about communication problems during the Ebola outbreak in Eastern Africa.

Ebola is scary because there is currently no proven cure. This has led to panic and strict controls, including border closures. That has limited the options for agencies, like IFRC, that are trying to help solve the crisis and treat the victims.

Though this story is full of development sector jargon, the message is clear: get people involved at all levels and don't just issue commands, but also listen and get local people involved.

"the communication approach in these circumstances should be “less top-down and less giving orders,” and not just limited to the agencies and their volunteers on the ground. It should be a multi-stakeholder effort, involving the corporate sector, the media and community leaders, with the government in a lead role. [Everyone] has a role to play here."

Read more on Devex.com

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